Boris Billich, CEO of Mercedes Benz Romania, shares his vision and plans for 2014. The manager anticipates a small rise in the market share both in the premium sector but also on the automobile market in general.
“In 2014 we anticipate that more clients will choose to buy a new automobile or a rolled-out car. In this sense, we’ve set out to make 2014 a better year than the previous one in terms of sales and post-sale services. We are confident in our strategy to raise customer satisfaction and fidelity and, in consequence, to eventually obtain a bigger market share. In Romania I’ve met a strong and dedicated team and together we are determined to make every effort to supply world class services and products”, according to Boris Billich.
One of the car company’s major objectives is encouraging a sense of great satisfaction in every client. Mercedes Benz Romania wants to surpass clients’ expectations on a constant basis, going from “satisfied clients” to “happy clients”.
2013 was a good year for Mercedes Benz. Compared to 2012, sales last year increased significantly, considering all of Mercedes Benz Romania’s units of business. The overall evolution indicates a positive tendency and a continuous growth, in terms of volume and quality, setting higher standards for the 2014 objectives.
Regarding automobiles, with a 15% increase in registrations (compared to 2012) and a market share of 36% in the premium segment, Mercedes Benz Romania managed to position itself as market leader for the first time since 2004. On the truck market, Mercedes witness a growth in market share of up to 20%, improving its position: from the 4th spot to the 2nd.
Post-sale products and services play a key role in the company’s activity because performance in this area directly influences the clients satisfaction. By personalizing their services and original replacements, Mercedes assures the product’s life cycle. The evolution of demand for these products and services is less likely to be influenced by the economic context, compared to the sale of automobiles for instance. However, their contribution is also on the rise.