Mall the cinema’s a stage…

Newsroom 03/02/2015 | 21:47

The Theater in Cinema project brings live performances to local movie theaters every weekend from January 16. Improvisation shows will take place on Fridays, Saturdays will host theater for children in the morning and for adults in the evening, while Sundays will bring special improvisations for children and stand-up comedy for adults. The project is the brainchild of Mihai Penisoara, general manager of Art Media Management, in partnership with Movieplex and Plaza Romania.

“The idea of hosting theater performances in a cinema hall came to me naturally, given that talentAgency.ro, the management and talent division of Art Media Management, has been searching for suitable spaces to stage performances. Cinema is a perfect place to bring together various categories of performances for the public,” Penisoara told Business Review.

The Theater in Cinema project involved some logistical challenges. “Staging a theater show in a cinema hall both presents technical demands and requires the flexibility to accept alternative content from the cinema’s owners. These were the main obstacles in implementing the idea behind the project,” added the GM.

Romanian actors Catalina Mustata, Paula Chirila, Claudiu Maier, Catalin Neamtu and Carmen Lopazan will take part in Theater in Cinema, along with improvisation troupes Improvisneyland and Backstage Boys.

Tickets cost RON 29, while children and students pay RON 19. Information about upcoming performances is available here.