Lowe wins the Toneli Holding account

Newsroom 06/10/2015 | 12:14

Toneli Holding has chosen Lowe to be the creative agency that handles the communication for its brands Familia Toneli and Ovital. Starting with the month of August, Lowe is responsible for developing and implementing the communication campaign of this autumn.

As the leader in a very competitive market, Toneli Holding has decided to assume its role as a pioneer in communicating the segment. We chose Lowe to be our partner becuase of its team’s experience on the retail communication, especially on the food, drinks & nutrition aria. More than that, we were concurred immediately by their creative concepts, that are shaping perfectly on our brands’ DNAs,” said Andreea Constantinescu, marketing manager of Toneli Holding.

Lowe has solid expertize in communicating the FMCG sector. The agency prides itself with tens of integrated communication projects, created, developed and implemented in the last years for brands such as Beck’s, Delikat, Kinder, Merci, Pate Bucegi, SKOL, TicTac, Toffifee or ZIZIN.  

The context of our collaboration with Toneli Holding is a very rare and provocative onr for every creative agency, because we talk about a virgin segment, in which they haven’t been comunication so far. It has been very interesting for us to to think at concepts that will open the road for this market and we are really looking forward about launching the campaigns. Until that time, I can certainly say that we have a courageous client, that has trusted in our recommendations and that has supported us in thinking a disruptive strategy, which is always a pleasure,” also said Alina Balan, client service director at Lowe.

Romanita Oprea

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