Lowe Romania in charge of Elefant.ro image campaigns

Elefant.ro chose Lowe Romania to be in charge of the creation and implementation of its image campaign. Elefant.ro is one of the most popular eCommerce platforms in Romania and aims, via the campaign, to highlight different products’ offers in a relevant manner for brand’s target.

“The eCommerce platforms segment increased exponentially during the last few years and the competition is steep. That is why besides the continuous perfecting the range of products and services we deliver to our clients, we are always looking for the best ideas and concepts to differentiate and correctly position elefant.ro. We were impressed by the creativity of the concepts proposed by Lowe, which answered perfectly to our business needs,” said Alen-Jelco Todorov, marketing director of elefant.ro.

“In a market where, due to the specific of the business, the product is communicated a lot, the biggest challenge was to create a brand with a clear message and a distinct personality, beyond the ever-present offers. We are very glad that the elephant.ro team also considered that our proposals for the image campaign are a strong step on that direction. The attitude we found in our new client makes us to strongly believe that we will succeed together in creating a brand in the real sense of the word, coherent and relevant for its clients,” Alina Balan, client service director Lowe added.

Lowe will implement for elefant.ro an image campaign with a strong ATL component. Initiative is the company that handles the development and implementation of the media strategy.

Romanita Oprea

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