Lowe becomes MullenLowe Romania

Newsroom 25/01/2016 | 11:10

Lowe has a new brand identity. Starting today, the advertising agency changes its name into MullenLowe, following last year’s fusion between the two internationally famous creative entities. With the changing of the name also comes a new positioning.

“MullenLowe synthesizes what its best in the contemporary communication: global know-how, entrepreneurial spirit, efficient structures, innovation and a lot of ambition. We start 2016 with a mindset of challengers with winners’ spirit, looking for courageous partners that will respect and challenge us as much as we respect and challenge them! And our creative agency’s new brand identity is dynamic and courageous, just the way we feel,” said Veronica Savanciuc, president and CEO, Lowe Group.

In Romania, for 23 years now, Lowe is one of the biggest advertising agencies, author of important and memorable campaigns, globally. „Nazis against Nazis” is the most recent campaign that has pinned the Lowe network in top 10 Cannes Lions Creative global networks and the 4th place in Effie Global Index.

Mullen is one of the most successful American agencies, with an impressive portfolio of client such as Google, Patron, American Greetings, Ask.com and National Geographic. Moreover, the agency has received awards in festivals like Cannes, Clio and Effie Awards.

The new brand identity was created in order to reflect MullenLowe positioning as a global creative network, with innovating strategy, that reflects the trends and answers market’s requests of a dynamic and integrated approach of the communicational phenomenon.