Links Associates, which provides services of strategic communication services, public affairs and public relations, has opened an office in Belgrad, as part of its development strategy.
The new office is located in the old center of Belgrad, close to Hotel Metropol Palace.
“Links Associates has significant know-how in energy, telecommunications, retail, real-estate, pharma, tobacco, heavy industry, mining, insurances and agriculture. In Serbia, we are looking especially at the buoyant domains of the future such as IT, agriculture, real-estate, telecommunications,” said Corina Vintan, CEO of Links Associates.
In Serbia, Links Associates is owned by Corina Vinţan and Lucian Despoiu, general manager Kondiment Group GmbH. The office will offer its clients strategic communication and consultancy for attracting investments and consultancy in the management of the pre-accession process.
The first step was to appoint Aleksandar-Jon Stefan as new business development director in the Belgrade office.
“Serbia needs communication agencies with a portfolio that covers projects related to European topics, which is why the presence of Links Associates in Serbia is necessary. At first, I aim to connect Links Associates with the market of Serbian investors,” said Aleksandar-Jon Stefan.
According to Vintan, Serbia has proven it has a pro-European approach and will become a business hub for Western Balkans.
“We have analyzed closely the Serbian market and we believe this country has significant potential. Pre-accession negotiations will generate structural reforms in the administration and economy, will draw the attention of large investors, will make the media market more professional and will require professional management of European pre-accession funds. Romania has already been down this road where Serbia is making the first steps, and our company has the background and know-how that our clients will need,” said Vintan.
Links Associates is also considering expansion in Brussels since in past years it worked with clients whose projects are linked to community policies.
Links Associates was founded in Romania in 2007 and is owned by Corina Vintan and Diana Nahorniac.