KFC and Pizza Hut Romania have a new CMO

Monica Eftimie is the new chief marketing officer in charge for the KFC, Pizza Hut, Pizza Hut Delivery and Hard Rock Café restaurants, and the Paul and Cinnabon bakeries in Romania.

The franchises for the six brands are owned locally by the US Food Network and American Restaurant System companies.

Eftimie has over 10 years of professional experience in the food industry. She began her career working for the Accor Goup (in France) and Saatchi & Saatchi Advertising. Eftimie graduated summa cum laudae from Northwestern University and has a master’s degree in business administration from Georgetown University.

Simona Bazavan

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