Kaufland opens second store in Arad; network at 93 units

Food retailer Kaufland Romania opened its second hypermarket in western city of Arad, on Thursday, reaching a 93-unit network countrywide. The new store is located on Calea Aurel Valicu nr. 139-151 and offers 20,000 products to its customers.

“Kaufland Romania has created 12,000 new direct jobs in Romania, at the Bucharest headquarters, in opened unites, at logistical centers in Ploiesti and Turda. Regionality is one of our strong suits. Our portfolio is geared especially towards products from national and regional suppliers which strengthens the local economy”, according to the press release.

The next store opening will take place on August 7 in the Capital and by the end of the year Kaufland will open new units in Slatina, Gherla, Bacau and Vatra Dornei. Since the start of the year, Kaufland opened another three hypermarkets in Targu Mures, Oradea and Targoviste.

The German discount hypermarket chain is the largest hypermarket operator in Romania and the leader of the local retail market based on turnover. Last year it reported a RON 6.43 billion (approximately EUR 1.44 billion) net turnover. It has been present in Romania since 2005.

On the hypermarket segment, Kaufland competes against Carrefour, Auchan and Cora but unlike them it has a discount policy. Also unlike most of these players, Kaufland has managed to invest in maintaining a steady expansion pace over the last three years, opening 13 stores each in 2010 and 2011. Another 10 units were added in 2012.

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Kaufland is part of Schwartz Group who is also present in Romania with Lidl – another discount retail brand.