Italian Battistero to build EUR 50 mln panettone factory in Jucu

Italian company Battistero will invest some EUR 50 million in a panettone factory in Jucu, near Cluj-Napoca, which the company estimates will reach sales of EUR 100 million by 2015, informs Mediafax newswire.

The factory will be built on a 28 hectares plot of land located in the Tetarom III industrial park where Nokia operated a factory before closing it down last September.

The factory will produce both panettone sweet cakes and biscuits and should become operational in September 2013. It will employ 500 people according to representatives of the Cluj-Napoca County Council who will sign the agreement with the Battistero next week.

The Italian company said it chose Cluj-Napoca for this investment because of its strategic geographical position. “It is much easier to distribute our products to Eastern and Northern Europe from Cluj-Napoca (…). Strategically speaking it will be an important production facility. We are looking for the support of the local and county authorities because the market is difficult and we will succeed if we make a good team,” said Felice Moretti, the company’s owner.

The factory will have four production lines and should reach sales of EUR 100 million by 2015 according to Battistero.

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Italian Battistero was set up in 1957 in Parma.

Simona Bazavan