In the period preceding winter holidays parents are willing to spend up to 40 percent of their income on gifts for the children, budgets for interactive games, clothes, books, sweets and accessories increasing considerably during this period, according Bebikut.ro, online retailer specializing in premium products for children up to 6 years.
“From the experience of previous years, our customers are very enthusiastic during the holiday season, and this is visible both in terms of volume sales and consumer behavior. Thus, every year, around the holidays, the gift sales segment increases by 25-30 percent, this year we are expecting at least at least the same rise from previous years,” said Maria Martac, CEO of Bebik .ro.
Also, according to the Bebikut.ro representative, in recent years more and more Romanians are beginning to have more confidence in purchasing online due to more varied offers and home delivery, since most parents are faced with lack of time.
Among favorites are themed toys, interactive games, sweets, clothing items and accessories for the baby’s room, parents paying between RON 500 and 1,000 during this period, as compared to a median RON 200 to 350 for a shopping cart during the other times of the year.
Even more, parents who have above average earnings are usually willing to pay up to RON 1,500 for Christmas presents for their children.
Bebikut.ro is an online retailer specializing in premium products dedicated to children which was launched in 2011. The platform offers over 4,500 products from diverse brands. The website is part of Flama Invest’s portfolio, a company which posted a EUR 158,239 turnover in 2014, with a loss of EUR 13,798.