How to Web entrepreneurs talk long-term tech development

This edition of How to Web is organized around the “Let’s grow together!” central concept, that brings into discussion the development of tech companies, products, and services with long term value, as well as the ways in which the local context can be used to leverage businesses.

On November 20 and 21, over 40 guest speakers from 4 continents will come to Bucharest to share their experiences in front of the estimated audience of over 800 persons.

Participants will get the chance to discover practical applications for development tools & technologies, and they will also have access to presentations about future technologies that may influence the paradigm shifts or the evolution of UX/UI methodologies.

These themes will be approached by speakers such as Thomas Hartwing, CTO and co-founder of King.com, one of the most important gaming companies in the world that is getting ready to be listed on the US stock market) or Paul Ford, VP and CEO SoftLayer, infrastructure company acquired by IBM with 2 billion USD at the beginning of the year.

Adii Pienaar, co-founder and ex-CEO Woo Themes, from South Africa, and Kei Shimada, director of business development at Dentsu, from Japan, will come in front of the audience to talk about their experience of innovating and developing global businesses from “the end of the world”.

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Tal Siach, co-founder and CMO Visual.ly, the world’s largest community of infographics and data visualizations, which has an R&D center in Cluj, Michael Levit, founder of Spigot, startup that has its development center based in Bucharest, and Peter Brodsky, ex-director of the SoundCloud R&D center in Sofia, are going to be part of a panel where they will debate their companies’ option to use human resources in South-East Europe for the technical development of their products.

The user experience of a product or service is fundamental for the global success of a tech product. This topic will be discussed during How to Web by Alex Hunter, CEO Rushmore and ex-online marketing director for Virgin Group global, and Stefan Szakal, CEO and co-founder X3, the most appreciated creative studio in Romania.

From a technology point of view, Philipp Kandal, co-founder and CTO of Skobbler, and Simon Stewart, software engineer at Facebook and core member of the team developing Selenium, will talk about big data, the role of automated testing as well as Facebook innovations for Android.

Practical tools & technologies for developers will be debated in a discussion panel with Martyn Davies, developer evangelist of SendGrid and API specialist, John Webb, marketing director for startups and developers at Rackspace, and Michael Wawra, developer Evangelist at Twillio.

At the conclusion of the event, Cristopher Martin, senior manager at Bosch, will talk about future technologies, thus offering a perspective on what we may expect from the discussions in the technological arena for the years to come.

During the two days, the second scene of the conference will host talks about startup financing with representatives of world-class accelerators and active investment funds in the region such as Sitar Teli, managing partner Connect Ventures, Jure Mikuz from RSG Capital, Mihai Sfintescu from 3TS, Jon Bradford, managing director TechStars, Carlos Espinal, partner Seedcamp, Dylian Dimitrov, Eleven startup accelerator or Lyuben Belov from LAUNCHub.

How to Web will be doubled by a new Startup Spotlight edition, competition and orientation program for the most innovative 32 startups in the region. The competing teams will have access to dedicated workshops, mentoring sessions, private meetings with investors and specialists, as well as cash prizes of USD 20,000, awarded after the pitches and project evaluation.

The teams of innovative founders that want to attend Startup Spotlight can register online at http://startupspotlight.co, until October 20. Attendance to Startup Spotlight is free for the 32 finalists that are going to be selected by a jury of international experts.

Otilia Haraga