H&M to open first high street location in Bucharest

H&M to open first hight street location in Bucharest

Newsroom 10/09/2013 | 12:22

H&M will open the first high-street location of the company in the Lipscani area of Bucharest this November. With a total surface of 1500 sqm, the store will also include the H&M Home collection, a novelty for Romanian market, where only the clothes collections were on sale.

For this autumn, H&M Romania expects to open four new stores, three in Bucharest: one in Lipscani area, another in Promenada Mall, another in Iris Shopping Center, and one in Ploiesti, reaching a total number of 29 stores countrywide.

After it opened eight new stores in Romania last year, Swedish fashion retailer H&M has reported sales worth SEK 635 million (approximately EUR 74 million) for the 2012 fiscal year (December 1, 2011 – November 30, 2012) up from SEK 335 million the previous year. Expressed in RON, sales were up by 107 percent.