H&M reopens store in Afi Palace Cotroceni

Newsroom 13/12/2013 | 15:30

Swedish fashion retailer H&M reopens its store from AFI Palace Cotroceni, offering now 2,500 sqm for both clothing and home collection.

Earlier this month, H&M opened its 30 store in Galati on the grounds of the Shopping City Galati, while in November, the fashion retailer opened its first local high street location in Bucharest’s old center.

The last two months have been busy for H&M Romania in terms of expansion. The retailer announced this September plans to open four new stores in 2013, three in Bucharest – the one in Lipscani area, another in Promenada Mall, another in IrisShopping Center – and a store in Ploiesti, reaching a total number of 29 stores countrywide. Currently, the H&M Home collection exists only in four stores.

After it opened eight new stores in Romania last year, Swedish fashion retailer H&M has reported sales worth SEK 635 million (approximately EUR 74 million) for the 2012 fiscal year (December 1, 2011 – November 30, 2012) up from SEK 335 million the previous year. Expressed in RON, sales were up by 107 percent.

The first local H&M store was opened in March in 2011 in AFI Palace Cotroceni in Bucharest. Since then the retailer has expanded countrywide to cities such as Brasov, Cluj, Timisoara, Oradea, Constanta, Arad, Craiova, Braila, Iasi, Suceava and Sibiu.