Herbalife Romania, the nutrition and personal care products company, reported a 32 percent turnover growth for 2012 compared to the previous year. The results place Romania on the third place among the company’s fastest growing EMEA markets. At the same time, the local company reported a 30 percent growth in the numbers of distributors. The company says the nutrition range helped support its business growth.
“In 2012 we continued to consolidate our business in the region and in Romania, despite the general economic instability. […] The increase in the number of distributors, the diversification of the range of products and the improvement in the efficiency of our distributors are the main factors that helped the growth of the Herbalife business in Romania,” explains Romeo Cazanescu, country director Herbalife for Romania & Moldova.