Half of the Romanian-owned companies eye a 10 to 31 pct increase in turnover in 2015

Newsroom 02/04/2015 | 12:22

In 2015, Romanian-owned companies measure their success by a combination of brand awareness (67 percent), number of employees (57 percent), financial results (53 percent), and customer satisfaction (52 percent), reads EY’s “A vision for growth” survey.

At the same time, the foreign-owned companies operating in Romania (FDIs) use a combination of agile and streamlined processes (100 percent), number of years in the market (67 percent) and market share (49 percent).

55 percent of the Romanian-owned companies foresee a significant growth of 10 percent to 31 percent for their company’s turnover in 2015 compared to 39 percent of the FDIs, while just 37 percent of the Romanian companies expect a growth rate of 1 percent to 10 percent in 2015, compared to 49 percent of FDIs. Still, a small percentage of FDI companies (8 percent) expect negative evolutions.

14 percent of the Romanian respondent companies foresee a significant growth rate of 10 percent to exceeding 20 percent for their company’s salary level in 2015, compared to only 2 percent of the FDIs, while 80 percent of the Romanian companies expect a salary growth rate of 1 percent to 10 percent in 2015, compared to 91 percent of FDIs.

Also, according to the survey, 30 percent of the Romanian companies foresee a significant growth rate of 10 to 31 percent for their company’s number of employees in 2015 compared to 16 percent of the FDIs, while 59 percent of the Romanian companies expect a number of employees’ growth rate of 1 to 10 percent in 2015, compared to 54 percent of FDIs.

Romanian companies said that in case of market stagnation/decline 63 percent of them would seek external funding to secure position on the market, 50 percent would grow through M&A and 48 percent would transform the market through innovative approaches. For FDIs 57 percent would stay on the market and 52 percent would transform the market. Interestingly, 50 percent of both Romanian and FDIs said would grow through M&A.

“A vision for growth” is a survey that explores the perceptions of top executives from major companies operating in Romania regarding the business outlook for 2015.

This EY report is based on an online survey of executives from companies in various sectors, who provided a perspective on how the domestic business environment is perceived at the beginning of 2015. This is an analysis of the split between the aggregated results for Romanian-owned companies and foreign-owned companies operating in Romania.

Staff

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