Growth for data services and TV to continue in 2014, predicts EuroGsm

Demand for mobile data packages and television services available for both TV and smartphones grew last year, and the trend is expected to continue this year as well, due to the growing penetration of tablets and smartphones, according to a local telecom player.

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“Last year, the growth in demand for integrated packages which comprise on-net and national minutes, data services and smartphones and tablets at special prices, continued. We expect a growth in data consumption this year as well, along with a hike in the number of users of intelligent devices,” said Zoltan Halmai, commercial director at EuroGsm.

The company singled out as an interesting trend the rise in demand for tablets at preferential prices, along with data and television services, especially among parents, who buy these devices to support their children’s education.

A new available service expected to gain ground, available in the EuroGsm portfolio from July 2013, is television, as multimedia content is offered on various types of screen, from TVs to smartphones and tablets.

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“With reference to the packages acquired in rural areas, basic voice or TV services are more popular, while in urban areas more predominant is the demand for subscriptions that include unlimited data traffic, associated generally with more complex voice and TV services,” said Halmai.

Romanians are willing to pay more for integrated packages.

On the prepay segment, the EuroGsm representative said that average sums spent on smartphones and tablets are stagnating, due to strong competition among players on the market.

However, with post-pay offers, the budget differs depending on the package the customer chooses. Due to the diversity of services and benefits, clients can acquire smartphones and tablets at no cost.

“For the following period, we predict slight growth in the average acquisition budget for telecom services, based on bundling voice services with data and television options,” said Halmai.

Otilia Haraga

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