Google’s agency The Zoo comes at ICEEfest, among other key advertising names

Several famous international agencies will come at ICEEfest (Interactive Central and Eastern Europe Festival) to reveal some of the backstage spicy details behind successful online campaigns that gathered tens of millions of views.

ICEEFest will take place on June 12 and 13 at Grand Cinema & More within the Baneasa Shopping City. ICEEFest is organized by ThinkDigital in partnership with Orange.Tickets are available at www.iceefest.com.

Among them, Google’s in-house agency The Zoo, which calls itself an “agency for agencies,” and offers custom solution for those trying to market/advertise across Google and YouTube.

Another agency that will show up at ICEEfest is Sid Lee, which for the past fifteen years has been in charge with the communication campaigns of  Cirque du Soleil, which also partly owns the company, which now has 550 professionals working globally from offices in Amsterdam, Montreal, New York, Paris and Toronto.

Swedish advertising agency Akestam Holst, who is behind several innovative campaings such as the rebranding of the outlets of a Swedish convenience store on the route of a gay pride, or turning an outdoor into a dynamic digital advertising for hair products.

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Digital marketing, advertising, content creation, online strategy Achtung! based in Amsterdam, winners of the Webby Awards, and DigitasLBI global marketing and technology agency, with 40 offices across 25 countries and more than 6,000 digital experts complete the picture.

 Otilia Haraga