“Wine of Moldova- A legend alive”, the national brand of Moldovan wines, introduced its new benchmarks for quality, identity at the XIV edition of the “Good Wine” exibition, held in Bucharest. United at a joint stand, the companies from the other side of the Prut invited the trade’s guests to become part of the modern wines legend and millenary traditions. The event held between the 20th and 22nd November, at Romexpo, brought together more than a thousand famous wines from about 100 wineries in Romania, France, Bulgaria, Chile, Moldova and other countries.
For the second year on a row, winemakers from Moldova and the National Vine and Wine Office presented at their stand Wine of Moldova / Moldovan Wine, their products to the professionals and wine lovers in Romania which were participating at “Good Wine”. Over 10 thousand visitors – producers, importers , retailers and consumers directly – were invited to taste 200 wines and brandies (distilled) in Moldova, some in premiere for Romania, from 24 companies : Aroma, Bardar , White Stork , Molda / A- wine , Bostavan , Calarasi Divin , Carpe Diem , Castel Mimi , Chateau Vartely Cricova Minis Terrios , Equinox , Et Cetera , Fautor , Mezalimpe , Mold -Nord, Nis – Struguraş ( Dionis Club) , Purcari , Suvorov -Vin Winery DAC , Vale winery , Winery Gypsy ( Gitana ) , Comrat Wines and Wine International Project ( GARLING ) .
“Good Wine event is an important platform for us, where we can establish business partnerships and to be closer to our consumers. We are proud that we managed to convince the professionals and the connaisseurs of Romania of the special qualities of Moldovan wine as a result of remarkable transformations of the wine industry in our country in recent years. After the embargo imposed by the Russian Federation we are committed to quality and revival of traditions and Romania is the country that can understand and appreciate our wines best, because our products have common roots. Last year we managed a significant jump in the export of Moldovan wines in Romania more than 1.5 times, from 22 wineries active on the Romanian market. Romania is a target market for Moldovan wine and hopefully in a few years, will become the no. 1 market for the wines of Moldova,” said Dumitru Munteanu, director of the National Office of Vine and Wine, Moldova.
Millenary traditions, but especially innovation and dynamism of Moldovan wine industry were related in two events and masterclasses, held on Saturday, November 21 and Sunday, November 22.
With an incursion in the story of the wine and terroir, those attending the Masterclass Saturday could discover a premium sensory analysis of Moldovan Wine. The 11 wines and brandies from cellars Cricova, Fautor, Dionis Club, Purcari, Chateau Vartely Winery in Vale, Gitana, Castel Mimi, White Stork, Calarasi Divin and Aroma, have shown that the new identity the Moldovan wine is supported by a undeniable qualitative development.
Masterclass participants on Sunday, organized with the support of the USAID Project for Competitiveness, were offered for tasting products with unique personality – „author” 7 wines limited edition of the Association of Small Producers of Moldova signed by Equinox Mold/A-Wine, Carpe Diem, Et Cetera, winery DAC, and Minis Mezalimpe Terrios cellars.
In a professional and friendly atmosphere, both events were presented by Catalin Paduraru, each time “sold out”.
“Wine is an aspirational product, which is not part of industrial logic. It is not enough for it to have a good price, but all the ‚baggage’ behind the disembodied elements must come to the attention of consumers. For the second consecutive year I am pleased to present impressive wine selections from Moldova, and in this edition – to expand my presentation of wines Association of Small Manufacturers, which deserves special attention, especially from representatives of wine shops and HoReCa in Romania. I appreciate the quality and product profile of Moldovan wine, which is why I actively promote it. I am absolutely convinced that once they know it better, Romanian consumers will love the wine of Moldova,” said Catalin Paduraru, expert taster.
The Wine of Moldova exhibit at “Good Wine 2015” was assailed by visitors attracted by the diversity of exhibited products and we remarked a strong presence in masterclasses, which reflected the interest of Romanian market for Moldovan products, whose price and quality corresponds to the Romanian trends of market development .
Currently, the wine sector forms 2.7 percent of GDP and 8 percent of total exports from Moldova. The wine branch comprises 140 enterprises and more than 50 thousand wine grape producers. Today Moldova has the highest density of vineyards in the world – 3.8 percent of the country and 7 percent of arable land. With approximately 128 thousand hectares plantation grape- bearing vines, Moldova ranks 13th in the world and 6th in Europe.
The National Office of Vine and Wine (ONVV) is a public institution in Moldova, organized by a public-private partnership, the result of an extensive process of reform in the wine sector. The main objectives of ONVV include diversification of markets and promotion of Moldovan wines through national programs and national wine brand “Wine of Moldova. A legend alive”.