Golin marks a premiere in the local communication industry. For the third year in a row the agency is placed in the number one spot in the relationship with the bloggers, according to a ranking created by Biz. The top was drawn up using answers from the most important 80 bloggers in Romania and was presented at the Social Media Summit.
„Our relationship with the bloggers is one of collaboration, a partnership very seriously taken. We never send them concepts that need to be implemented, we actively involve them, we take in account their opinions. The result means relevant campaigns both for the brand and the bloggers’ audience and I believe this is the success’ key,” said Raluca Duta, chief of The Bridge atGolin.
Some most relevant social media campaigns initiated by Golin in 2015 include Orange – #parintilascoala, MasterCard – #doarcucardul, Veka – #lafereastramea, Lipton – #ceaiinceai and Transavia – #gatescpentruocarte.
Golin is the only PR agency in Romania in which structure is integrated a digital and social media hub – The Bridge. Through it, both the digital PR experts and the traditional media specialists are always up to date with what is happening in the public agenda and have the possibility to propose and implement in real time instruments, experiences and platforms, by means of which they facilitate the dialogue between the brands and the consumers.