GMP PR will collaborate with Katie Paine, known as ‘the Queen of PR measurement’, in order to offer personalized measuring instruments for PR activities, the agency has announced.
Starting November 2015, the personalized measurement and evaluation instruments of GMP PR will be guaranted by the most famous expert in the field of measuring the PR and social media activities, Katie Paine, CEO and founder of Paine Publishing LLC, a consultancy company with the office in USA. Paine, also called ”The Queen of PR Measurement” for her experiences of three decades in measuring the PR activies, will realize, aling with the GMP PR team, packages that will contain personalized measurment and evaluational instruments of the PR activities, for the GMP PR clients.
Katie Paine, whom, at the invitation of GMP PR, had a conference in Bucharest about the best practices in OR measurement, recomands considering five parameters in corectly evaluationg the communicational process: the net rise of the cote of wanted apperences in the oress, top five types of performant content measured by conversion, the pricentual rise of the conversions, the net rise of the hight quality engagement and the comparison between cost and efficiency.
„The essence of the problem is how you define the success in PR. Does it meand more titles in the first pages of the publications of the better communication of the messages? The personalized instruments realized by GMP PR under my guidance will allow the clients to integrate their criteria in the measurement process and will help them evaluate the profit of their investment,” said Katie Paine.
„I trust the GMP PR clients and the fact that they will find the media index created by Katie Paine and the measurement instruments realized by us more that useful, because it allows them to create a clearer imagine of the obtain results after their investment in PR. Teh partnership between Katie Paine and GMP PR ies consecvent with our agency’s continous efforts of supporting the industry in renouncing at the paradigma of the simple index of the articles combined with the calcul of the advertising value indicator,” added Ana-Maria Diceanu, senior partner of GMP PR.