GMP Advertising becomes affiliated to Jung von Matt

Romanian agency GMP Advertising has become affiliated to Jung von Matt  independent network from Germany.

“We have recently become partners with Jung von Matt, Germany’s most awarded independent network and one of the most important independent networks worldwide,” according to the agency’s website.

GMP Advertising is owned by Felix Tataru. “We believe that GMP Advertising has reached such a maturity and level of development that in order to continue to grow, it needs a partner to explore new opportunities, exchange experience and know-how,” said Tataru.

The two agencies have started to collaborate five years ago and have now decided to sign an official partnership. This affiliation will offer GMP access to Jung von Matt’s training, tools and clients while GMP will represent Jung von Matt’s interests on the Romanian market.

“We are also considering an entry into the shareholding structure. Their model is to buy minor share packages, but for now we are talking only about affiliation,” said Tataru for paginademedia.ro.

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In a previous interview for Business Review, Tataru spoke of plans to leave the position of general manager of GMP Advertising and remain just president of the group, to work more on integration and the synergies between the agencies.

Otilia Haraga