GfK: Europeans buy less, Romanians more

Newsroom 18/03/2015 | 14:16

GfK studies monitoring household consumption show a 2 percent increase in the value of the shopping basket for the FMCG products last year compared to 2013. This increase had as main supporting pillar the higher purchase frequency, according to a press release.

In most of the European countries, the purchase frequency is on a downward curve.

Yet Romania does not align to this trend, being one of the few countries where the purchase frequency is increasing. Romanians’ purchase frequency resembles most to that of Austrians, both going shopping for supplies about once a day and a half in a year.

Food, including both fresh products (fruits, vegetables, dairy, meat, bakery) and products with a longer period of validity (canned food, oil, flour, cornmeal), represents 70 percent of the annual shopping basket value.

Compared to 2013, the overall trend was an upward one for food (except for fresh products) and for home care products. Fresh food, drinks and personal care products had a constant evolution in 2014.

A family spends throughout a year RON 6.450 (EUR 1.450) on household goods (about RON 537 per month, equaling EUR 120). An average visit to the store is worth RON 25 (EUR 5.6).


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