Local travel agency Fly Go has invested some EUR 1.5 million this year in new products and communication campaigns, according to company data. The company is also active in Spain and Italy where it operates exclusively online whereas in Romania it also runs two travel agencies in Bucharest. One of these was opened in 2015.
The local travel market is “very digital and competitive”, consumers are very well informed and generally opt for customized and flexible solutions, said Stefano Iervolino, the general director of Fly Go (pictured). “It is clear that a travel agency must first of all be there where its customers are, and therefore it must have an online presence. This requires constant investments in the digital component, in communication, in HR and technology” he explained.
In 2016 the travel agency wants to increase its market share on the markets where it is already present by further developing its city-break offer and launching a new version of the www.fly-go.ro website. It also considers expanding to other European countries.
Fly Go says it also wants to promote Romania as a travel destination in the countries where it is active and that next year it will launch two new products targeting foreign tourists, in particular seniors, who want to visit Romania.