Don’t miss: Sense. Romanian Essences, Tastes and Moods

Newsroom 02/12/2013 | 08:25

To have sense means a certain way of doing things and living your life. Identity begins with having sense and knowing your sense in the world. When you lose your sense it means you lose direction, you lose your way.

Two years after Wanders of Cooking, the renowned photographer Răzvan Voiculescu is back with a brand new album called Sense. Romanian Essences, Tastes and Moods. It is an impressive volume which tries to bring together various aspects of the Romanian sense (of being): crafts, customs, moments of authenticity, life stories.

The author considers it the final and most ambitious part of the series dedicated to the Romanian traditional village, which comprises two other photographic albums: Romania – The Humble Port of Splendor and Divine Engraved Destinies of Tara Lapusului.

The album was born from the need to describe a dying world. In Romanian villages and small towns, many of the traditional crafts are beginning to slowly die out. Nowadays we hear about the “the last blacksmith”, “the last horseshoer” or “the last rhapsodists”. These people know their crafts well and try to keep them alive, respecting the “philosophy” of an old world in which magic had an important place. They try hard to find apprentices for their crafts, in order to pass them down to the younger generations. But it is usually in vain. It is possible that tomorrow this idea of SENSE – as shown in the work of these craftsmen, folk artists and tradition keepers who are too little known or completely forgotten by their communities – will no longer be available or even alive.

Part of a more complex national campaign, Răzvan Voiculescu’s album aims to show the public the life stories and faces of these “Sense Keepers”, so important to our identity. The central message of this campaign is: “We have our SENSE. We keep it alive”. The campaign will try to move the Romanian people, to persuade them to discover by themselves new faces and stories about our SENSE. To find on their own long lost traditions and crafts, folk elements and arts that are still alive, to meet extraordinary people that do their best to keep their SENSE in a world that is moving towards globalization and uniformity.

For two long years, Răzvan Voiculescu and his team have discovered, photographed and filmed almost one hundred stories about these “Sense Keepers”: horseshoers, alphorn makers, skinners, blacksmiths, traditional shoemakers, millers, rhapsodists/minstrels and harness makers. The album Sense. Romanian Essences, Tastes and Moods is made up of pictures dedicated to each of these “Sense Keepers”.

Like all the other albums by Răzvan Voiculescu, this one includes a short “making of” ­, by Romanian director Şerban Georgescu.

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