Do Romanians consume Irish whiskey?

Newsroom 06/03/2014 | 12:21

According to Alexandrion Group specialists, the total volume market share of Irish whiskey in Romania is only 1.5 percent, of which Tullamore D.E.W., the brand held by Alexandrion Group since 2011, has 25 percent, being on the second position of this category.

The same specialists say that this type of whiskey is sold in a proportion of 65 percent through Modern Trade channel, 10 percent using Traditional Trade and 25 percent in HoReCa. Also, the Romanian consumers prefer to buy the 0.7l SKU of D.E.W. Original.

A consumer profile for this brand a young person aged 25-35 years old, with rebel spirit, who appreciates the authenticity and has his/ her own beliefs. Due to their market share, a Tullamore D.E.W. consumer is one of one hundred.

Oana Vasiliu

BR Magazine | Latest Issue

Download PDF or read online: November 2022 Issue | Business Review Magazine

The November 2022 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Samsung Remains Top Consumer Tech Provider on Romanian Market.” Read
Newsroom | 29/11/2022 | 10:17

    You will receive a download link for the latest issue of Business Review Magazine in PDF format, based on the completion of the form below.

    I agree with the Privacy policy of business-review.eu
    I agree with the storage and handling of my data by business-review.eu
    Advertisement Advertisement
    Close ×

    We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

    Accept & continue