Digital merger: Hyperactive and Senior Interactive form Senior Hyperactive

A merger between Hyperactive and Senior Interactive has led to the creation of the new digital agency Senior Hyperactive that will be led by Mihai Tataru as managing partner.

After 4 years with the Hyperactive team, Alex Visa decided it is time for a new start.

“We already have a top presence in new segments of communications such as digital advertising and mobile marketing, On an effervescent communications market and with plenty of opportunities, we wished to accelerate the growth of our digital business,” said Veronica Savanciuc (in picture), president & CEO of Lowe group.

Apart from Senior Hyperactive, the Lowe group now includes agencies Lowe (creation), Initiative and BPN (media), GolinHarris (PR), Mobile Works (mobile marketing) and MedicOne (healthcare communication).

Specialists in digital now make up 40 percent of the Lowe group team, covering areas such as strategy, creation, digital communication, as well as the programming and R&D.

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Negotiations for the merger started in September 2012 and the contract was signed at the beginning of this month. Senior Hyperactive becomes operations starting March 30, 2013.

Senior Hyperactive’s client portfolio now includes companies such as Altex &Media Galaxy, Bayer, BMW, British American Tobacco, Hewlett Packard EMEA, ING Bank Romania, Friesland Campina, LIDL, MSD, Orange Romania, Pfizer, Provident, StarBev, Stilago, Unilever, Wrigley and XTB.

Otilia Haraga