Dacia Plant sees 24 pct hike in turnover following strategy changes

Newsroom 03/03/2016 | 12:45

Dacia Plant, nutritional supplements producer, announced a 24 percent rise in turnover mostly due to strategy changes, a statement by the company shows.

One of the strategic decisions Dacia Plant has made was to transition from an entrepreneurial system towards a management structure, in which “specialists will hold a key role,” according to the company’s general director, Cosmina Oprea (in photo).

The sales and distribution strategy has also been revised to include retail locations to the company’s map, entering supermarket chains such as Billa, DM, Kaufland, Carrefour and Cora. Dacia Plant’s products also expanded their reach inside pharmacies, such as Catena, Belladona, Dona and Sensiblu, while the presence inside independent pharmacies on a national scale has been improved following a collaboration with drug distributor Farmexpert.

Company representatives estimate the nutritional supplements market will continue to develop during this year, as the interest for such products grows, with the competition growing more and more, while “the winners will be those who will manage to keep promises made to consumers.”

Dacia Plant is a producer of natural nutritional supplements through its Brasov plant. The company produces over 250 types of tablets, tinctures, powders and syrups based on plants.

Natalia Martian

BR Magazine | Latest Issue

Download PDF: Business Review Magazine April 2024 Issue

The April 2024 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Caring for People and for the Planet”. To download the magazine in
Newsroom | 12/04/2024 | 17:28
Advertisement Advertisement
Close ×

We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

Accept & continue