Dacia Plant, nutritional supplements producer, announced a 24 percent rise in turnover mostly due to strategy changes, a statement by the company shows.
One of the strategic decisions Dacia Plant has made was to transition from an entrepreneurial system towards a management structure, in which “specialists will hold a key role,” according to the company’s general director, Cosmina Oprea (in photo).
The sales and distribution strategy has also been revised to include retail locations to the company’s map, entering supermarket chains such as Billa, DM, Kaufland, Carrefour and Cora. Dacia Plant’s products also expanded their reach inside pharmacies, such as Catena, Belladona, Dona and Sensiblu, while the presence inside independent pharmacies on a national scale has been improved following a collaboration with drug distributor Farmexpert.
Company representatives estimate the nutritional supplements market will continue to develop during this year, as the interest for such products grows, with the competition growing more and more, while “the winners will be those who will manage to keep promises made to consumers.”
Dacia Plant is a producer of natural nutritional supplements through its Brasov plant. The company produces over 250 types of tablets, tinctures, powders and syrups based on plants.