Dacia Plant sees 24 pct hike in turnover following strategy changes

Newsroom 03/03/2016 | 12:45

Dacia Plant, nutritional supplements producer, announced a 24 percent rise in turnover mostly due to strategy changes, a statement by the company shows.

One of the strategic decisions Dacia Plant has made was to transition from an entrepreneurial system towards a management structure, in which “specialists will hold a key role,” according to the company’s general director, Cosmina Oprea (in photo).

The sales and distribution strategy has also been revised to include retail locations to the company’s map, entering supermarket chains such as Billa, DM, Kaufland, Carrefour and Cora. Dacia Plant’s products also expanded their reach inside pharmacies, such as Catena, Belladona, Dona and Sensiblu, while the presence inside independent pharmacies on a national scale has been improved following a collaboration with drug distributor Farmexpert.

Company representatives estimate the nutritional supplements market will continue to develop during this year, as the interest for such products grows, with the competition growing more and more, while “the winners will be those who will manage to keep promises made to consumers.”

Dacia Plant is a producer of natural nutritional supplements through its Brasov plant. The company produces over 250 types of tablets, tinctures, powders and syrups based on plants.

Natalia Martian

BR Magazine | Latest Issue

Download PDF or read online: December 2022 Issue | Business Review Magazine

The December 2022 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Xclusiverse: Going Beyond the Traditional Ways of Doing Business.”
Newsroom | 19/12/2022 | 18:45

    You will receive a download link for the latest issue of Business Review Magazine in PDF format, based on the completion of the form below.

    I agree with the Privacy policy of business-review.eu
    I agree with the storage and handling of my data by business-review.eu
    Advertisement Advertisement
    Close ×

    We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

    Accept & continue