Dacia launches new MCV model

Car maker Dacia, owned by French Renault Group, rolled out last week its new Logan MCV estate model, during the Geneva Motor Show.

Dacia launched its first MCV in 2006 and has sold over 380,000 models since.

“This large estate, with a small price tag, is geared to families that are on the look out for an estate offering the best possible price to space ratio,” said Jérôme Stoll, executive vice president, Sales and Light Commercial Vehicles of Renault Group.

He added the new Logan MCV concludes Dacia’s extension and renewal program, which started in 2012. Dacia launched five new models last year and it boats the market’s youngest range of cars.

Stoll commented that 2012 was a “record braking year” regarding sales, as Dacia sold 360,000 cars in 40 markets. He added that its yearly sales have multiplied by seven between 2005 and 2012, “in a market as congested as the EU one.”

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During the Geneva Motor Show, Dacia also launched a limited series of its Duster SUV, called Duster Adventure.

Ovidiu Posirca