Constantin Bratu is the new president of Eco

Constantin Bratu was elected earlier this month as the new president of Eco – Rom Ambalaje, an organization responsible for meeting the recovery and recycling targets for the packaging introduced on the market.

Bratu has been the general director of the Brewers of Romania Association since 2005. He is also part of the board of directors of the Romalimenta Federation, the Romanian Advertising Council (RAC) and the Brewers of Europe Association. He graduated from the Faculty of Finance, Insurance, Banking and Stock Exchange part of the Academy of Economic Studies in Bucharest and holds an executive MBA from Asebuss in partnership with Kennesaw State University.

Bratu is replacing Mugurel Radulescu, the public affairs and communication manager for Romania and Moldova of Coca Cola HBC Romania, who has held the position for 10 years.

Eco – Rom Ambalaje was established in 2003 with the purpose to achieve all recovery and recycling targets for the packaging introduced on the market. Between 2005-2013, following investments in the separate collection infrastructure and based on partnerships with local authorities and sanitation operators, Eco-Rom Ambalaje has developed a unitary collection system servicing 400 localities in Romania.

Presently, more than 2,680 companies in Romania (producers and importers of packaged goods, producers and importers of sales packaging, retailers) have transferred their packaging recycling responsibilities to Eco-Rom Ambalaje, and over 200 waste management companies have signed collaboration partnerships with the organization.

Some 75 percent of Romania’s obligations to the European Union are carried out by Eco-Rom Ambalaje and 9 million Romanians have access to the separate collection system provided by the organization. At present Romania has met the target of recycling 55 percent of the packaging waste.

Simona Bazavan