CohnandJansen JWT signs BCR’s new communication campaign

Newsroom 07/04/2015 | 12:25

The beginning of the year was marked by one of the most important pitches on the local advertising market: the BCR account. Since March this year, BCR’s creative advertising services will be provided by CohnandJansen JWT. Thus, the advertising agency that was to date in charge with the BTL account will handle from now on all that is related to advertising for the popular banking brand.

“Taking over an account draws a lot of opportunities for the agency. Not only now we manage everything (ATL, BTL and online), but we also benefit from a moment when BCR continues the upgrade in the communication with consumers. All these translate into a huge responsibility, but also into a great joy for us, as we have the opportunity to take together a number of extremely important steps for the brand,” stated in a press release Andrei Cohn, managing partner & creative director CohnandJansen JWT.

BCR is the No. 1 bank in Romania and, according to the most recent study conducted in 2014 by Sensor Austria, the positive perception on the brand is increasing, both among youngsters and mature population.

The agency has already completed the “A hectic life becomes a rich life” concept (https://www.youtube.com/watch?v=oeZOI92KtNk) – an upgrade of the “Change the story” communication platform, with a first campaign dedicated to the DIVERS BCR loan. The campaign highlights the different roles and the polyvalent values young, active people have every day, in the XXI century.

The campaign runs in the following media: TV, OOH, indoor, online and in the BCR units, March 10 to May 3, 2015.

Staff

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