Coca-Cola sales in Romania drop by 6 pct in 2014

Newsroom 18/02/2015 | 17:00

Coca-Cola’s sales volume in Romania went down by 6 percent last year to 139.2 million bottle packs from 148.5 million bottle packs in 2013, amid higher competitiveness on the market and negative evolution of Coca-Cola carbonated beverages sales.

“The sales evolution in Romania, as per volume, continued its negative trend and registered a decline of over 5 percent in the fourth quarter. Consequently, for the whole year, the sold volumes fell by about 5 percent,” reads a Coca-Cola HBC report quoted by Mediafax.

This is the second consecutive year when Coca-Cola HBC Romania sales drop after, in 2013, the sold volumes fell by 9 percent.

At global level, the Coca-Cola HBC sales decreased by 2.8 percent last year, to 2 billion packs from 2.06 billion sold in 2013.

Net revenues coming from sales went down by 5.3 percent in 2014, to EUR 6.51 billion from EUR 6.84 billion the previous year. The profit after taxes went up from EUR 221.2 million in 2013 to EUR 294.8 million last year.

In Romania, Coca-Cola HBC has three factories, in Ploiesti, Timisoara and Vatra Dornei, as well as a 14 distribution centers’ network.

 Staff

BR Magazine | Latest Issue

Download PDF or read online: October 2022 Issue | Business Review Magazine

The October 2022 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Globalworth Successfully Addressing Market Challenges From a Position
Newsroom | 26/10/2022 | 17:53

    You will receive a download link for the latest issue of Business Review Magazine in PDF format, based on the completion of the form below.

    I agree with the Privacy policy of business-review.eu
    I agree with the storage and handling of my data by business-review.eu
    Advertisement Advertisement
    Close ×

    We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

    Accept & continue