Ecaterina Matei will be Cable Direct’s new commercial manager starting January 2016, a company statement reads.
With 15 years’ experience in television, Matei will direct the company dedicated to thematic television advertising sales, coordinating professionals in various fields such as sales, marketing & PR, research, traffic and planning. Her objectives in the new position will include widening the customer portfolio, increasing turnover and a strategy for development of the company.
Until now, Matei was commercial director for Prima. Her experience includes international televisions also, within ProSiebenSat1 and SBS Group.
Cable Direct Romania is part of Sony Pictures Entertainment. Besides selling media space for niche televisions, the company offers marketing services, production of programs funded by customers and organizing events and promotional campaigns for media. Over the years, Cable Direct worked with Discovery Channel, National Geographic Channel, Nat Geo Wild, TNT, Cartoon Network, Disney Channel, Atomic TV, UTV, AXN and History Channel.
The company posted a turnover of EUR 1.06 million in 2014, turning to EUR 158,362 loss from a EUR 105,787 profit in 2013. Cable Direct employed 19 in 2014, a constant number along the years.