Alina Bratu’s name is connected to the beer industry, after 13 years of working with URBB, owner of Tuborg. Bratu worked as Corporate Affairs Manager and Senior Brand Manager (May 2012 – May 2014) for the beer company, before leaving to take on the position of Communication Manager at PRO TV.
“Alina Bratu taking over the Communication Manager positions will bring value to the PRO TV team. We are happy to have with us an individual that shares our value and who will help PRO TV achieve further success”, says Lucia Antal, Marketing&PR Director.
“Alina’s experience in the field of PR, her passion and commitment for each project she is a part of have convinced her she is the professional we need to implement, in terms of communication, our strategy to consolidate our leader status in the Romanian television industry. We welcome her and we offer our support”, Aleksander Cesnavicius, general director, added.
Alina Bratu graduated from SNSPA Bucuresti with a masters degree in public relations and management and she also finished an EMBA program in the WU Executive Academy, part of The Business University in Vienna (2010 – 2012).
“Being responsible with a market leader’s communication implies an immense challenge but also an immense satisfaction. Coordinating the communication activities for the most watched TV station in the country and for the most powerful TV brand is a stimulus for my career and I am happy to be part of the team that will continue to take part in PRO TV’s success story”, Alina Bratu declared.
Bratu will be part of Lucia Antal’s tean and she will develop and implement communication and PR strategies for PRO TV, and other brands in the CME portfolio such as Sport.ro, PRO Cinema, Acasă TV, Acasă Gold, MTV sau Voyo.ro.