Alevia sees 6 pct hike in sales in Q3 2015 after factory expansion

Newsroom 17/12/2015 | 16:06

Local food supplements and tea manufacturer Alevia announced a 6 percent rise in sales during the third quarter of 2015 as compared to Q2. Acording to the company this positive result was mainly due to the expansion of its Falticeni plant, a EUR 1 million investment, but also to an increase in demand for its Ginko biloba products.

In the third quarter of this year, Ginkana, a product based on pure extract of Ginkgo recorded sales growth of 15 percent compared to the second quarter of 2015.

This year we have invested in what we considered beneficial to business: in performing equipment, a new range of soluble dietary supplements and their raw materials,” said Florin Mitocaru, general director of Alevia.

According to an analysis by the company, the food supplements market increased by 3 percent from 2014 to 2013 in number of units sold. Also, categories such as supplements for sleep and stress, hepato-protectors and supplements against urinary tract infections increased by more than 10 percent in number of units sold, while other categories, such as vitamins and minerals, calcium and immune supplements fell 5 to 10 percent in the same period.

In the next five years we want to reach the target of EUR 10 million in turnover, consolidate our position as a major player in food supplements and export our products in Bulgaria, Poland, Hungary, Slovenia and Slovakia,” concludes Florin Mitocaru.

Currently, Alevia produces 120 types of supplements and 50 varieties of teas available in over 4,000 pharmacies and stores in Romania. The Romanian company sells monthly 180,000 boxes of food supplements and 150,000 boxes of teas and employs 160.

Natalia Martian

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