Agricola invests EUR 700.000 in new image campaign

Agricola Group started on Wednesday a new image campaign, which consists of three TV commercials, online, social media, PR and on the shelf campaigns in Key Accounts with a EUR 700,000 budget.

According to a press release, the “Mese de poveste” (Fairy tale meals) campaign will be unrolled throughout the year and targets the Agricola product categories: poultry (Agricola International SA), dried raw salami (Salbac SA) and ready-meal products (Europrod SA).

The campaign is being developed together with WOPA (creation), COGEP (media), Advanced Ideas (digital) and Rogalski Damaschin PR (PR and social media) agencies.

Agricola Group registered last year a total turnover of about RON 617 million (EUR 138.5 million), 4 percent higher than the one recorded the previous year.

Staff

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