ABC Data establishes direct presence in Romania, plans to be among top five vendors in three years

Polish IT&C distributor ABC Data, with operations in eight countries in the region, has announced its direct entrance on the Romanian market.

This is the second time ABC Data is present in Romania. The first time, it was present via local distributor Scop Computers, in which it owned the major share package. In 2012, Scop Computers was involved in major fraud allegations. ”We do not have shares in this company anymore,” said Norbert Biedrzycki, CEO and president of the administration board of ABC Data.

ABC Data has 30 percent market share on the markets where it has been present for a long time- Poland, the Czech Republic, Slovakia, Lithuania, Latvia, Estonia and Hungary. At the moment, the company is focusing on developing projects in countries with high potential such as Romania and Germany.

ABC Data aims to be one of the top 15 local distributors in Romania by the end of 2014, and in top five vendors within 3 years’ time. For 2014, ABC Data estimates it will have a market share of 2-5 percent in Romania.

Company officials estimated the local distribution market will hit the EUR 800 million mark this year.

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At the moment, the company is in talks with the largest IT producers in Romania. There are already 200 vendors onboard and more are expected to join. ”We are backed up by vendors who are willing to come with us on the Romanian market.

Also, ABC Data will be promoting in Romania its own tablet brand Colorovo.

At the moment, the products are delivered within two business days to any location in Romania from two warehouses in Poland. “We are working on an investment plan for local delivery within 24 hours by the end of the year, this is a priority for us,” said company representatives. There are plans to build a warehouse in Romania, with Bucharest being the preferred location, but ABC Data officials did not offer any further details on the timing.

Romania is an important market that could become a regional hub in the future. ”Sooner or later we will need to have a logistic hub if we want to operate in this part of the world,” said Biedrzycki.

ABC Data has developed its own B2B InterLink platform on all markets where it has a footprint. At the moment, over 90 percent of the orders are generated on InterLink, which is available for Romanian partners at ABCData.com.ro.

The company currently has 10 employees in Romania at the moment and plans to double the team by the middle of this year.

ABC Data was listed on the Warsaw Stock Exchange in 2010. In 2013, the group posted an estimated turnover of EUR 1.2 billion.

In picture: Sergiu Lujanschi, general manager ABC Data Romania

Otilia Haraga