2Performant Network S.A., owner of 2Parale affiliate platform, launched Edge, full service performance marketing agency. The company aims to manage, in its first year, media budgets of over EUR 3 million.
Edge is owned by 2Performant Network and 2Performant and its founders are Dorin Boerescu, CEO of 2Performant Network, and Cosmin Nastasa, managing director of Edge.
Previous to becoming Edge’s managing director, Nastasa accumulated 12 years of experience in online media and advertising, from which 4 at Universal McCann and 8 as part of iLeo/ Leo Burnett team. Cosmin is also a member in IAB Romania’s board of directors, juror at GPeC, teaches online marketing at DallesGO and is invited as speaker at industry’s local events.
Together with 2Parale and 2Performant, Edge is said to be able to deliver complete marketing services based on performance, covering all online channels used in communication and sales. The agency focuses on an integrated approach for performance services – from strategy, consultancy and data analysis to the management of complex programs for big clients on Romanian or international market.
“Marketing evolves in an accelerated rhythm and performance will become, very soon, the norm for the industry. We created Edge to welcome this trend, which is more and more present also on Romanian market. We are able to deliver the best results at performance marketing level, as we are joined by 2Parale and 2Performant expertize in terms of affiliation and e-commerce in the region. With Edge, we’re bringing an one-to-one approach for the big clients and an accumulated experience which addresses all segments of clients who have (or intend to have) an online business, both in Romania and abroad. I am sure that agency’s team, headed by Cosmin Nastasa, will make a significant difference on the marketing and performance services market,” said Dorin Boerescu, CEO of 2Performant Network.
“After 12 years spent in online advertising and media, I wanted to build in Romania a service who helps the client directly and in an obvious manner. Together with Dorin, I am happy we can make this step forward towards trends already implemented at international level. Today, clients’ expectations towards online advertising’s results grew a lot and, as a consequence, there is a need for efficiency, proven results and a solution who brings an integrated vision over the business and over the marketing strategy. Through Edge, we aim to support all these needs and, to put it short, to make performance,” added Cosmin Nastasa, managing director of Edge.
For 2016, Edge aims for a business turnover of around EUR 400,000, aiming to manage media budgets worth in total over EUR 3 million.
Among Edge’s clients portfolio are: Orange, Provident, Muller, Vola, BCR, Otter, StanleyBet, Continental Hotels, Arsis, StarShiners, Office Direct and others.