2Parale, the first and the biggest affiliation network in Romania, part of 2Performant Network S.A., has invested almost EUR 25,000 in organizing, promotion and sustaining Black Friday in 2015. In this context, the company has estimated for this year a growth of 30 percent in the online sales generated through the affiliation’ platform.
The investment was realized in a massive Black Friday campaign through: infrastructure upgrade, developing a platform for the information and the education of the advertisers and the affiliated members, by creating an event that had gathered at the same table over 150 affiliated members and representatives of the online shops, by organizing challenges for the affiliated members and the super-affiliated members (with prizes of more than EUR 10,000). 2Parale has also launched a premiere this year: daily challenges for the affiliated parties that get involved in campaigns with the occasion of Black Friday.
This year, in between 250 and 300 online shops are expected to take part in Black Friday, through the 2Parale platform. Besides the prizes offered directly by the affiliation network, the participating shops are preparing prizes worth a total of EUR 20,000 for the most performing affiliates during the challenges.
The categories that will generate the biggest online sales, according to the 2Parale forecast, are: books, IT&C, toys, cosmetics, home&deco and fashion. The IT&C segment benefits from the biggest medium value of an order placed online in the Black Friday context.
„Only last year, the 2Parale affiliates have generated sales of over EUR 2,6 millions with the Black Friday occasion, and this year we are expecting them to pass the 100,000 mark of generated sales in a single month. In the context in which the online shops’ involvement has grown every year – from preparing the infrastructure to the communication of the available offers – is only natural that we can observe a direct impact in the sales’ level. At this year’s Black Friday the accent lays on the importance of offering an even better user shopping experience and on keeping an uptime of 100 percent of the sites that are showing offers. Moreover, we expect that the online shops will provide real discounts, that will be tempting for the costumers and will generate big sales volumes,” said Dorin Boerescu, CEO of 2Performant Network S.A.
Among the shops taking part in this year’s Black Friday, from the 2Parale network, we have: Elefant, Orange, Avon, evoMAG, Noriel, Clickshop, Germanos, Libris, Cel, Somproduct and DeClub.