Program

March 10, 2011, JW Marriott Grand Hotel Bucharest, Craiova Room

Program:

08.30-09.00 Registration

09.00-11.00 Roundtable discussion

Special Guests:

Tzafrir Granat, General Manager Muller Dairy Romania 

Alex Visa, Managing Partner, Hyperactive 

Mihai Ghyka, General Manager Bergenbier Brewer 

Anca Rarau, Marketing Manager, Banca Transilvania 

Moderator: Steve Dallas, Managing Director Initiative Romania

Participants at the roundtable are encouraged to actively participate in the discussion and share their views over the announced topics.

The event will focus on topics like:

• Media trends expected to take off in 2011: which media channels will be touching upon which customers?
• What marketing button to push on to increase sales in your industry?
• Do you use unconventional channels? Any channel is NOT good for any type customer or for any type of industry. How best to choose the channels that stir reactions from your customers?
• How to enhance customer experience and make sales out of it?
• Social engagement and dialogue. How is your brand communicated to clients? What type of communication is appropriate for your sector of industry?
• Insights into product shopping. Make your product management strategy
• Mobile and portability of content. Does online sell? Best practices.
• Point of sale marketing- improving buyer experience