Photon Energy Group Launches B2B eCommerce Platform

Deniza Cristian 24/11/2022 | 11:15

Photon Energy N.V. (‘Photon Energy Group’, the ‘Company’ or the ‘Group’) today announced that Photon Energy Technology CEE (‘PET CEE’), the Group’s subsidiary dedicated to the wholesale distribution of solar technology components in the CEE markets, has launched its B2B eCommerce platform at


”As a leading regional PV component distributor with a 13-year track record of serving our customers, we are excited to add a brand-new eCommerce platform to our sales channel ecosystem. The platform aims to digitally transform the way we engage with our distribution channels and to increase transparency and the ease of doing business for our brand partners and customers. Our new platform is a key strategic element in fortifying our position as a leading supplier of PV modules, inverters and batteries across the CEE region at a time of explosive growth in demand,” said Georg Hotar, CEO of Photon Energy Group.

A part of the Photon Energy Group’s digital transformation strategy, the platform aims to complement traditional sales channels, grow and diversify the Company’s customer base and minimise the speed and costs of transactions for PV installers on a user-friendly platform that is available 24/7. The Company’s existing customers will be migrated to the platform, while new B2B customers can onboard in an easy process, with approval taking less than 24 hours.

B2B customers who make use of the new platform will enjoy a multitude of benefits, including:

  • Reliable partner: Photon Energy Technology has been distributing PV components since 2009, adding energy storage systems products to its offering in 2020.
  • Tier 1 products: customers can browse a large range of items produced by widely recognised brands, from PV modules and inverters to batteries and accessories. Photon Energy Technology CEE also procures components for the construction of the Group’s own portfolio of power plants and so can leverage economies of scale on its long-standing relationship with Tier 1 manufacturers.
  • Real-time stock and pricing information: the platform provides real-time information regarding the availability and pricing of products, as well as special offers.
  • Shipment tracking: orders can be tracked and traced in real time.
  • 24/7 availability: customers can order at any time from anywhere through their desktop or mobile devices.
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