#Call4.0Leaders | Razvan Parvulescu (BTDConstruct & Ambient): We plan to become fully digitalized by the end of 2022, but keep in place our teams of professionals

Mihai-Alexandru Cristea 14/04/2022 | 13:17

A leader to watch in 2022, Razvan Parvulescu has been Business Development Coordinator at BTDConstruct & Ambient since February, but has proved to be quite the rising star on the Romanian construction market, so Business Review decided to sit down with him and ask the four established questions of the #Call4.0Leaders interview series!


What projects have you carried out over the past year to make your company’s operations more sustainable and resilient?

The residential sector takes up to 95% of our portfolio and we focus mainly on the Bucharest market, although we have started prospecting other markets as well. We collaborate with pre-eminent developers such as Speedwell, Hagag Development Europe, Liebrecht & wooD, Atenor, PSC Group, Y.H. Dimri, Bergamot Developments, 1development etc., originating from international geographies (from Belgium to Israel to Greece, Spain etc.). Over the past year, we focused on our current projects: H Pipera Lake, Liziera de Lac, The Ivy, Vulcan Residence, Stejarii Residential Club II, Danielopolu, Win Herastrau and Up-site by Atenor.

Green buildings and sustainable projects are now the subjects of more conversations in our industry and it’s something that we welcome at BTDConstruct & Ambient. In fact, we have been implementing solutions in this regard for a while now, from thermal insulation to generous green spaces or waste management systems. All the developers that our company is working with intend to implement the new nZEB standards and our teams are integrating them in all the phases of a project’s construction.

How can we find the right balance between intelligent machines and human intelligence in the new business reality of accelerated automation and digitalization?

The latest technology versus the human touch is a growing question amongst many entrepreneurs who want to keep up with the industry’s developments. It transcends philosophical issues and moral concerns straight into the direct impact it has on the business. There is no doubt that both kinds of intelligence are of equal importance when it comes to the success of a company. Intelligent machines have the ability to create great customer experiences and speed up processes or even eliminate human errors. However, in case the customer would require specific assistance or perhaps engage in more elaborate assignments, the human interaction cannot be replaced. At BTDConstruct & Ambient, digitalization has been a real priority. We are currently focusing on a hybrid model, where we automatize some of the processes (we plan to become fully digitalized by the third trimester of 2022), but keep in place our teams of professionals, in the best interest of the customers. Therefore, we aim to go fully digital and have been preparing for this change for almost two years now. Our employees are already using various systems dedicated to our specific field (especially the 5D BIM modeling program) and find them extremely helpful and streamlined.

Are flatter, more agile structures better equipped to succeed in the new reality than their more traditional and rigid counterparts? How would you describe your organization in this regard?

A flatter organigram might indeed seem much better suited to our times. This way, employees are given more authority and responsibility since they are being involved in the decision-making processes. With less time wasted on complicated communication channels and less time taken to make decisions, every modern company aspires to a more agile internal structure. At BTDConstruct & Ambient we are undergoing a change of procedure in this concern, that we started last year. We still maintain a pyramidal structure in our operational processes due to some disadvantages of the flatter organigram that we still need to surpass, such as an increase in the workload of employees and the feeling of isolation from the team, in situations where the span of control is too wide.

Is the business world evolving from a competition mindset to a Co-opetition one? How integrated is your company in this regard and what can you tell us about the partnerships you carried out with other organizations?

For us, cooperation with the industry is important and, given the chance, we’ll jump to the opportunity. In this respect, we took the initiative last year to organize a Romanian pavilion at Mipim, France (The world’s leading real estate market event). Under the name Re-Connect Romania, we attended together with a delegation of several companies operating in the construction sector in Romania. It was a first step in the direction of collaborating within the industry and it was highly appreciated by both the companies we invited and the different local officials that had the chance to present investment opportunities for their respective towns.

BTDConstruct & Ambient is also an active certified member of the Patronage of Construction Societies, since 2018.

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