Call for Leaders | Sorana Savu (Premium Communication): This is when we are all put to test and asked to “walk the talk”

Newsroom 08/04/2020 | 14:28

Call for Leaders – 3Q is a new category where Business Review features our 3 questions with some of Romania’s top business professionals, bringing a positive, insightful, or otherwise constructive view of their markets in the context of the current crisis.


Current conversation: Sorana Savu – Senior Partner Premium Communication


What measures have you taken to protect your business during this period?

First of all we wanted to protect our people, so we have been working from home ever since March 11, as soon as we realised that we needed to take action and quickly reorganize our work processes. Introducing protection and hygiene measures at the office would not have been enough since we still had people using public transportation to get to the office.

After over two weeks of self isolation, we are all in good shape and continue to service our clients at full capacity. ”Our brand is crisis” as the movie goes.. so, if anything, communication over these past weeks has been more intense, more meaningful, more emotional on all our accounts. It has also moved almost entirely online, be it corporate or targeted at consumers.


What would be your advice for other business leaders in this time of crisis?

Crises are defining moments for leaders and businesses. This is when we are all put to test and asked to “walk the talk”. This is when we can prove that ”putting people first” is a reality or just a slogan. Lots of business clichees are actually put to test these days and virtually any leader of an organization is called to prove his or her worth.

We are going through a situation that takes away from us what we like best, as leaders – that is control. We are no longer in the realm of ”tried and tested”, blueprints are no longer working, we’re in uncharted territory. Yet this is precisely the type of situation where people are looking for leadership and guidance. So my advice would be to go back to what we know for sure it is working – values and principles. Be honest, empathic, understanding and flexible and let’s see where it all this takes us.


What’s the most positive business news you’ve read today and would want to share? 

It’s the news I received from a friend in China, who is studying for a PhD in the US but went back home in January to be with her relatives to celebrate the Chinese New Year.. and remained there ever since. She just messaged us to say there has not been any new Coronavirus case in her town for six days now, so people are starting to see a glimpse of hope.

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