Call for Leaders | Radu Balaceanu (Lifebox): A priority at this moment is to adapt our products for this difficult situation

Oana Vasiliu 06/05/2020 | 19:25

Call for Leaders – 3Q is a new category where Business Review features our 3 questions with some of Romania’s top business professionals, bringing a positive, insightful, or otherwise constructive view of their markets in the context of the current crisis.

Current conversation: Radu Bălăceanu, co-founder LifeBox

1. What are the measures you took for your business during this period? 

First of all, during this period we have taken all the necessary sanitation and prevention measures against the spread of COVID-19, to minimize the risk of possible contamination, both for our employees and our customers. Regarding the production area (kitchen), we did not limit ourselves only to the norms imposed by the competent control bodies in the field, but we tripled the number of disinfections on the surfaces in this space. We also supplemented the protection and disinfection measures of all work areas, cargo reception, transport vehicles and any other space inside our headquarters that comes into contact with employees. Moreover, we rethought the operational flows, we suspended the possibility of customers to make cash payments and we limited the contact with the suppliers, so that the delivery is done by leaving the products in front of the door (contactless delivery).

A priority at this moment is to adapt our products for this difficult situation, as well as to think of a new menu prepared with local ingredients, which we can buy from local suppliers in the hospitality industry. Another measure is the identification of new directions of business development in this context, and implicitly of new sources of income to ensure functionality in the near future and which we will announce at the appropriate time.


2. What’s your advice for business leaders regarding this crisis?

At this point, I think it’s very important for entrepreneurs not to panic, to try to think the whole situation at “cold” and not be afraid to find other directions for their businesses to be able to move forward, even if it means rethinking the way it works and the existing business model.


3. What’s the most positive business news you’ve read today and want to share? 

In all this unfortunate situation, there is also positive news, which is the best source of motivation to move forward. I am very happy to see both small businesses and corporations that are helping the medical system and medical staff, the most exposed at the present being, each depending on their field of activity. It is necessary to mobilize everyone, businesses and civil society alike, to be able to overcome this period without major losses.

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Oana Vasiliu | 19/12/2022 | 18:45

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