Vitacom Electronics registered an 11 pct increase in turnover in 2018

Aurel Dragan 21/01/2019 | 12:37

Vitacom Electronics, one of Romania’s leading electronics retailers, announces an increase in turnover by 11 percent to RON 54 million in 2018, and this year predicts a new two-digit growth.

“For Vitacom, the year that has just passed has marked the year of change, the completion of major projects and the implementation of techniques to increase employee productivity and efficiency. We ended the year with a turnover of about RON 54 million, exceeding the one in 2017 by 11 percent. The most important factor contributing to the increase in turnover was the implementation of Vitacom customers’ suggestions. We want to always meet their expectations and introduce the products they want. Other elements that contributed to this growth were the marketing campaigns on the traditional sale and the launch of a new, faster and more intuitive site for online sales,” says Aviva Vita, PR & marketing manager at Vitacom Electronics.

The company recorded an increase in B2C revenue, as the business is B2B-oriented, with the company of Cluj having more than 1,500 resellers as partners. Sales were stimulated by branded products and promotional campaigns

In the evolution of Vitacom E-commerce affairs, the promotional campaigns such as Black Friday, but especially the Well and Chrome brands, have also had a significant impact.

“Like every year, the Black Friday campaign had a huge impact on the company’s sales. We organized both a Black Friday campaign for B2C customers and a Black Black Friday campaign for B2B, with revenues of about RON 500,000. The Well brand has been a real success this year. We have succeeded in introducing new products such as speakers, wireless chargers, voltage stabilizers, battery bulbs, remote controls and video recorders. Both Well and Chrome are appreciated by consumers looking for affordable quality products,” explains Vita.

For 2019, the company anticipates an acceleration in the growth rate of its turnover, recording a new two-digit advance.

“For the next year, we want to provide our customers with new products under the Well brand, increasing the Vitacom portfolio of personal care products and home appliances, while respecting the requests received from our customers and partners at Vitacom. In terms of turnover, we expect an increase of 14 percent over last year,” concludes Aviva Vita.

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