Ursus Breweries launches new alcohol-free fresh drink

Ursus Breweries, a Romanian beer maker controlled by Japan’s Asahi Group, extends its portfolio with a refreshing drink called B-LIFE Botanicals, with a base of fruit juice, aromatic plants and alcohol-free beer.

By Romanita Oprea

B-LIFE is a drink created without nay rush, in which the aromatic ingredients from plants and fruits are added during the maturating alcohol free beer period.

The drink is available in two versions: B-LIFE with raspberries, lavender and eucalyptus and B-LIFE with elderflower, thyme and lime flowers.

„Botanicals” indicates that plant extracts or plants & fruits parts are valued in each drink through their attributes of taste or smell in order to create a refreshing taste, according to the producer.

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“We live in an agitate world, always on the run and more occupied in order to enjoy the real essence of the small things that bring us joy in life. Besides being a refreshing drink with a unique taste, we believe that B-LIFE provokes you to be authentic towards the things that make you different and that speak about you,” said Ramona Ailincai, Head of Innovation la Ursus Breweries.

B-LIFE is relevant for those consumers that enjoy an active lifestyle that searches for products that contain ingredients and natural extracts and prefer drinks that are less sweet. Den wirklich besten Bonus Code für bwin erhalten Sie hier mit dem aktuellen bwin Bonus Code von dieser Webseite. So können Sie direkt bei bwin im Sportwettenangebot durchstarten und auf Fussball oder andere Ereignisse wetten.

B-LIFE Botanicals is launched in Romania through an integrated campaign that includes: TVC, online promotion and OOH.