Cargus makes available the added value Consumer Return service, thus completing its ecosystem of fast and covenient delivery options for online merchants and their customers. The new service is available throughout the Cargus’ SHIP & GO national network and offers businesses real time control over the return process and conditions and more flexibility.
Specifically, the Consumer Return service is addressed to e-Commerce merchants, providing them a complete pack of solutions with direct impact on their business efficiency and their customers experience. The return can be customized at the level of each AWB (expiration period, return address and method, adding a return labe or not, and so on), so the merchant can benefit from differentiated returns in an automated system. More, the service can be fully integrated with all e-Commerce platforms and comes with consultancy from Cargus team, so that the return can be used as a marketing instrument.
“It is certain that return options are essential for consumers when they decide to buy a product online. The added value Cargus Consumer Returns service increases customer confidence in an online business and represents a real competitive advantage for merchants, who can provide customers with a greater number of convenient return locations in addition to their own stores or personalize the return experience of different customer segments. For example, the free return option can increase even 4 times the number of orders placed in an online store,” stated Oana Mandicescu, Chief Sales Officer of Cargus.
The consumer can automatically return a product to an online store, from any of the 2,700 SHIP & GO points in the Cargus network. The consumer has three return options, depending on the choice made by the merchant when sending the package: a pre-printed return label associated with the sending AWB, which he receives in the package; quick return in the Cargus Mobile app; generating one return code on Cargus website. Using the same courier company for shipping and return, the service is more convenient to manage, the costs being lower for merchants (than returns from the address) and even free for consumers, if the store decides so.
Returns are an essential factor in the customer buying experience and loyalty. It can even influence the decision to purchase from a particular online store. According to Eurostat’s 2022 e-commerce survey, the proportion of online shoppers has increased in the EU, from 55% in 2012 to 75% in 2022. For the same period, the growth was particularly significant in Romania (+41%). But 8 out of 10 online buyers claim that online stores need to improve their return services, and 9 out of 10 no longer want to buy from merchants who offer a poor and inefficient return experience.
With Cargus, the return from consumers becomes an efficient and optimized process, which in the SHIP & GO network can take less than a minute. The return service has a maximum validity of 180 days.