Study: Half of Romanians choose to buy “Made in Romania” products

Sorin Melenciuc 15/11/2018 | 14:58

Half of Romanians (51 percent) choose to buy Romanian products on regular basis, their local preferred products being dairy, meat, fruits and vegetables, a new study suggests.

In general, 96 percent of Romanian consumers buy Romanian products often or rarely, 51 percent often buy local products, while 29 percent are always looking for locally produced goods, according to MKOR study conducted in September-October 2018 on 1,067 Romanian consumers.

Almost 5 out of 10 people who prefer Romanian products choose them primarily to support Romanian companies. In addition to the feeling of patriotism, 43 percent appreciate them for their quality, and 39 percent consider them more natural than those imported.

On the other hand, most of those who prefer imported products choose them primarily because they have better prices (49 percent of those who choose imported products) and are of superior quality (33 percent) compared to those made in Romania.

47% of Romanian consumers believe that they are only slightly promoted as “Made in Romania”. However, more than 3 out of 4 people who choose Romanian products frequently are agreeing to pay on average around 30 percent more for them.

A recent study showed that an average household in Romania earned RON 4,151 (EUR 893) per month in the second quarter of this year, up 25 percent compared with Q2 2017, and spent RON 3,558 (EUR 765) – increasing by 27 percent year-on-year – mainly on consumer products and taxes.

According to the report, 92.6 percent of total income of a Romanian household are cash, mainly from wages (67.5 percent) and pensions or other social benefits (18.4 percent), while 7.4 percent of income are in-kind income.

A Romanian household includes 2.6 persons on average, and a member of a household earned RON 1,589 (EUR 342) per month in Q2 2018, on average.

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