Kaizen Gaming’s Summer of football is here! Leading GameTech company is the official partner of UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024

Mihai-Alexandru Cristea 14/06/2024 | 10:50

This summer, Kaizen Gaming, one of the world’s leading GameTech companies, is “playing ball”, bringing football closer to the fans than ever before. Through Kaizen Gaming’s international brand, Betano, the company is a proud sponsor of both UEFA EURO 2024™️ and CONMEBOL Copa América™️ 2024.


The two sponsorships mark an unprecedented success for Kaizen Gaming, as Betano becomes the first online sports betting and gaming brand to sponsor both competitions. As the first GameTech company to also become an official partner of FIFA during the 2022 World Cup in Qatar, the new sponsorships build on Betano’s winning momentum, scoring the company a true hat-trick.

With Betano’s reputation as a premier digital sports betting and gaming brand, renowned for innovative experiences, advanced technology and a commitment to responsible gaming, these prestigious sponsorships underscore the company’s dedication to the football industry. Not only do they reflect the principles that define Kaizen Gaming’s business, but highlight the shared values of all the organisations involved.

Former captain of Romania’s national team, Ciprian Marica, presents the UEFA EURO 2024™ trophy at a special event organised by Betano in Bucharest.


Kaizen Gaming’s EURO and Copa America trophies Global Tour

Leading up to both competitions, Kaizen Gaming’s collaboration with UEFA and CONMEBOL has created lots of special moments for not only sports fans in countries where Betano has a presence, but also for its more than 2,500 employees around the world:

  • Romania was the first country to kick off the Betano – UEFA EURO 2024 festivities earlier this year, when former national team captain, Ciprian Marica, presented the EURO trophy to an excited crowd of fans in
  • In Portugal, over 2,000 people had the chance to see the trophy at an event featuring a special appearance by Euro 2016 “hero”, Éder and in Germany, Betano users took photos with the trophy at Berlin’s Olympiastadion, where the UEFA EURO 2024™ final will be held.
  • In Greece, except for showcasing the trophy to the fans 20 years after the national team’s Euro triumph, Kaizen Gaming brought the cup to its headquarters, the Kaizen Campus, in an exclusive event attended by its employees. The trophy will also continue its tour throughout the tournament, visiting the Czech Republic ahead of the final.
  • Across the pond, Betano hosted a four day event in Brazil – two days in Rio de Janeiro and two days in São Paulo – to present the CONMEBOL Copa América™️ 2024 trophy to thousands of Brazilians fans and Kaizen Gaming employees. Special guests included former national team members, Zinho, Elano and Carlos Germano, as well as former Formula 1 Ferrari driver, Felipe Massa.
  • Similar events, where Betano presented the Copa América trophy took place in Argentina, Chile, Peru and Mexico.


Betano brought the CONMEBOL Copa América™️ 2024 trophy in Rio de Janeiro and São Paulo in Brazil


Kaizen Gaming strikes…and scores!

Betano’s official sponsorships of UEFA EURO 2024™️ and CONMEBOL Copa America™️ 2024 are just the latest highlights in Kaizen Gaming’s remarkable journey in recent years. Currently operating in 16 markets, with plans to expand to 26 by 2026, the company’s growth trajectory is no less than incredible.

Betano also stands as a proud partner to some of the most prominent football clubs in Europe, including FC Porto, Sporting CP and S.L. Benfica in Portugal, FCSB in Romania, as well as both AC Sparta Praha and FC Viktoria Plzeň in the Czech Republic. Most recently, Betano also entered the English Premier League as front-of-shirt sponsor for Aston Villa F.C.

Additionally, Betano is quickly becoming the hottest name in the i-gaming industry in South America. As well as being an official sponsor of the CONMEBOL Copa America™️ 2024, it recently also became the namesake of the two largest domestic competitions of the continent, Brasileirao Betano (Brazilian League) and Torneo Betano (Argentine League).

Want to be part of this journey? Explore current opportunities here.

Now, let’s buckle up and get ready for a full summer of football ahead!

BR Magazine | Latest Issue

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Mihai-Alexandru Cristea | 28/06/2024 | 12:25
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