Sodexo Benefits and Rewards Services becomes Pluxee after a global brand change

Sodexo Benefits and Reward Services, one of the most important company that offers extra-salary benefits and solutions for employee engagement in Romania, announces its strategic plans for the local market and the change of the brand in Pluxee. The change is taking place in all the countries where the company is present, including Romania.

”PLUXEE is developing on the foundation of 25 years of experience in which it has recorded sustained performance with a talented and passionate team that shares the new brand vision. We have a positive impact on society by supporting certain sectors of activity, those in which the cards can be used. This ticket system contributes to Romania’s economic growth, by creating new jobs, increasing fiscality, supporting small and medium-sized businesses, but also through social programs such as “Hot meals”, initiated by the government, where we contributed know-how and our infrastructure. We want to continue to create value by offering the best solutions for the needs of our clients and professionals,” said Manuel Fernandez Amezaga, Country CEO, Pluxee Romania.

According to Manuel Amezaga, the impact in economy that the benefit cards have is more than triple: for every leu spent the impact is 3.49 RON. Sodexo, now Pluxee, has 35,000 clients in Romania, of which over 18.000 are SMEs. The most important economy sectors are automotive, retail, energy, banking and consumer goods.

Pluxee cards can be used in Romania in 55,000 locations. The company has 2 million users, of which over one million are active every month. Pluxee integrates the know-how acquired in Romania for 25 years and 45 years globally, solid performance, long-term vision alongside the latest trends in the digital environment and the labour market.

As part of its commitment to support entrepreneurship and business environment in Romania started 25 years ago, the company invests 600,000 euro in „Romanii sunt antreprenori” program, developed in partnership with Startarium.

Who is Pluxee?

The name of the new brand is a memorable combination of all its mission elements:

Plux represents the positivity and optimism and suggests that the brand opens a world of opportunities.
„X” symbolizes the way our brand creates these opportunities through personalized and memorable experiences that we offer to our clients, merchants, consumers (users) and our own employees.
“Ee” identifies the brand’s field of activity – Employee Engagement.

Why Pluxee?

”We’re redefining the future of the employee experience by amplifying joyful moments and creating opportunities. We bring consumers the freedom to boost their purchasing power and enjoy a better quality of life. We enable clients to develop more meaningful relationships with their employees. We help merchants grow their businesses dynamically. And we inspire our colleagues to forge thriving careers while positively impacting the lives of millions of people,” shows the company in their manifesto.

”Building on Sodexo’s rich heritage, we’re on a new path with big ambitions for the future. 500,000 clients, 1.7 million merchants and 36 million consumers across 31 countries trust us. We’re the partner of choice for communities around the globe, bringing them more joyful moments, more opportunities and more of what really matters.”

As a part of its strategic plan for 2025, PLUXEE intends:

To define market leadership on solutions for employees engagement and consolidating Pluxee brand awareness
Position as preferred choice for employees’ benefits and recognized market influencer.
To maintain its position in the SME segment, diversifying the area of extra-salary benefits for their employees.
To strengthen the portfolio of well-being products and services, and continue to support purchasing power and employee engagement at work.
To simplify through digitization the way in which these services are accessed by employees.

PLUXEE Romania products, services and partnerships

Gusto Pass meal card, which can also be used for personalized nutrition, psychology, and telemedicine services.
Gift card that can be used to purchase a varied range of services and non-food products from stores.
Tourism Pass card through which employees can buy tourist services, accommodation, transport, meals in the largest and most diverse network of tourist locations in Romania.
Cultural Card through which they can purchase tickets to shows, films, sports competitions, festivals, concerts and plays, exhibitions and fairs, books, school textbooks, music albums and many other cultural products.
Social Vouchers through which food and hot meals are offered to support Romanians with low incomes, through the “Support for Romania” program.
Partnering with employee benefits and loyalty platform MyBenefits enables clients to integrate their employer brand’s visual identity and automate benefits delivery and management. The platform offers over 28,000 various products and services such as Pluxee benefits, medical insurance, subscriptions to medical clinics, private pensions, personal development and training programs, well-being services.
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