Romanian entrepreneur Andrei Ursachi launched Stailer, after an investment of EUR 100,000. Stailer is a marketplace platform connecting beauty services providers with clients. For businesses, this means access to new customers, while not having to worry about the logistics of running an online booking system.
“I have been looking for a long time for a blue-ocean segment where to build a business that can exceed a valuation of 100 million euros. Today, at the age of 29, I have gained enough professional experience to embark on a journey with a much greater vision than the projects in which I have been involved so far. The beauty niche was carefully researched, and the team selected so that we have a significant advantage in the market. We approach the business model from a marketing perspective: we provide new clients to salons by incorporating a technology offered to stylists for free “, said Andrei Ursachi, CEO and co-founder of Stailer.
The other three founders of Stailer are Attila Gere (CTO), Bogdan Clipici (Chief Sales Officer) and Naliciadji Vladislav (Project Manager). The members of the Stailer board are the entrepreneurs Lorand Soares Szasz and Radu Axinte, both with experience in helpinh the growth of Romanian companies.
Stailer founders target an investment round of 500,000 euros. From this value, the amount of 150,000 euros has already been attracted, and for another 100,000 euros advanced discussions are taking place. “We aim to attract financing for growth from angel investors and entrepreneurs in the beauty area, who through an investment in Stailer seek to gain a competitive advantage in the market,” says Andrei Ursachi.
Main problems solved by Stailer are the lack of online booking systems used by beauty services providers, the complex decision process of a potential customer when choosing a beauty service provider and unsynced and robust calendars of the service providers and customers.
Currently, the pandemic has significantly reduced the number of customers of beauty salons and barbershops in major cities. From the feedback collected among stylists, the local market is now at 35% capacity, and the occupancy rate is 50% compared to the period before the pandemic. Normally, stylists have an occupancy rate of 70%, and through Stailer services, the company’s founders aim to increase this key indicator for entrepreneurs in the beauty sector to the level of 85-90%.
According to official data, nationally there are approximately 37,000 professionals in the beauty industry (a number that also includes PFAs), of which 14,000 are founders of firms.